

Vivid did not follow the
path taken by much of the rest of the U.S. Adult industry in the late 1990s
toward more explicit and extreme activities. Scenes almost always involves a
heterosexual couple. These policies are intended to appeal to a wide, mainstream
market (including women and heterosexual couples) that may not rent or buy
pornographic movies frequently.
Its titles are sold to the rental market and direct to consumers through its online mail-order site. Vivid also distributes the films to cable and satellite channels and offers its
Internet subscribers